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Stop overpaying for gold: The ugly truth about "collectible" coins

March 9, 2025

The biggest mistake I see new gold buyers make, time and time again, is paying extra for a fancy design that means absolutely nothing.

It baffles me. Gold is supposed to be about protecting your wealth, safeguarding your family's future. So why in God's name do people keep falling for overpriced coins that will never hold their value?

Most people buy gold because they want to protect their wealth. They're scared of inflation, wary of the banking system, and they want something real to fall back on.

But if you're buying the wrong kind of gold, you're not protecting anything. You're throwing your money away, plain and simple.

And that's exactly what happens when you fall for the "collectable" coin scam.

Now, I know some of you are sitting there thinking, "But James, I bought these limited edition coins. The dealer said they'd go up in value!"

Well, I hate to break it to you, but you've been had. And in a moment, I'm going to show you exactly why – and more importantly, how to make sure it never happens again.

Why collectible coins are a scam – and why dealers love them

Here's a fact that might sting if you've fallen for this scam: A 1oz Britannia and a 1oz "limited edition" Royal Mint coin contain exactly the same amount of gold.

But guess what? One is priced far higher than the other. And for what? A different picture? Give me a break.

Let me be crystal clear: If the world goes to hell in a handbasket, no one's going to give a damn if your gold has a fancy stamp on it. They'll care that it's gold, full stop. That's it.

These so-called "numismatic" coins? The ones dealers try to flog as "rare" or "collectable"? They're priced based on hype and speculation. Nothing more.

Their value isn't tied to gold's spot price. It's not even tied to reality. It's based entirely on what some collector is willing to pay for it. And let me tell you, that's a gamble, not a wealth protection strategy.

And when it comes time to sell, you’re in for a nasty shock.

Try offloading your "rare" coin in a crisis and watch how quickly that "premium" evaporates. Meanwhile, someone with plain old bullion coins will be able to sell them anywhere, anytime, for exactly what they're worth.

The massive rip-off dealers don’t want you to know about

Now, you might be wondering, "If these collectible coins are such rubbish, why do dealers push them so hard?"

I'll tell you why: Massive profit margins.

And you might be surprised by just HOW massive.

A standard 1oz gold Britannia? You'll typically pay about 4-6% over the spot price of gold. That's a fair markup for a dealer. They need to make a living, after all.

But those "collectible" coins? Those "limited edition" pieces of nonsense? They're often marked up 30% or more over the spot price. You heard that right. Thirty bloody percent!

That means the dealer is pocketing a massive premium. They're not selling you gold at that point. They're selling you a fancy stamp and a lot of hot air (and ooh, maybe a certificate!), and charging you through the nose for it.

Here's a little thought experiment for you: If these collectible coins were really such a great investment, don't you think the dealers would keep them for themselves? But they don't, do they? No, they push them onto suckers who don't know any better.

And when it comes time to sell, you're in for a nasty shock.

Try walking into any gold dealer with a standard Britannia or Sovereign. They'll buy it off you instantly, at a price very close to spot. Why? Because they know they can sell it on easily. It's a standard unit of gold, recognised and valued worldwide.

But your special "limited edition" coin? Good luck with that.

You're not selling to a dealer at that point. You're hoping you can find another collector who values it as much as you did. And let me tell you, hope is a terrible investment strategy.

And here’s the worst part: Dealers know this. They rely on buyers like you not realising the truth until it’s too late.

Dealer tricks: how they make you overpay for useless coins

Dealers have a whole bag of tricks to separate you from your money, and it's time you learned to spot them.

"Limited Editions" to create false scarcity

Ever heard a dealer crow about a "limited edition of 5,000"? Sounds impressive, doesn't it? Like you're getting something rare and valuable.

Wake up. It's nonsense.

They can - and will - mint another "limited edition" next year. And the year after that. And guess what? Each one will be just as "limited" and just as worthless as a real investment.

Confusing buyers with fancy terminology

Here's another favourite: Throwing around terms like "proof finish," "graded," and "certified." Ooh, sounds important, doesn't it?

Let me let you in on a secret: It means absolutely nothing in terms of the gold's intrinsic value.

A "proof" coin contains exactly the same amount of gold as a regular bullion coin. The only difference? You're paying extra for a shinier finish. Congratulations.

Appealing to history and patriotism

This one really gets my goat. They'll push some "special coin celebrating the King's Coronation!" or whatever the event of the day is. They're playing on your emotions, your sense of history.

But ask yourself this: Is it worth more than a regular Britannia? In terms of gold content, not one bloody penny more.

Using "investment" language to justify silly prices

And here's the coup de grâce: They'll claim these numismatic coins are "safer" or "more stable" investments. They'll spin you a yarn about how they hold their value better than regular bullion.

Rubbish. Complete and utter rubbish.

If these coins were such a fantastic investment, riddle me this: Why do they lose value the moment you walk out of the shop? Why can't you sell them back to the dealer for what you paid?

I'll tell you why: Because their real value is nowhere near what you paid for them. You've been sold a pig in a poke, and the dealer is laughing all the way to the bank.

What to buy instead: the only gold that makes sense in the UK

Forget about numismatics. Forget about "limited editions" and all that rubbish. Here's what you should be buying:

Britannias

These beauties are your go-to for larger purchases. Each one is a full ounce of pure gold. And they're completely Capital Gains Tax-free.

That's right. When you come to sell, HMRC can't touch your profits. In a country where they try to tax you for breathing, that's a bloody miracle.

2. Sovereigns

If you want something smaller and more flexible, Sovereigns are your best mate. They're about a quarter-ounce each, making them easier to trade or use in a pinch.

And guess what? They're also CGT-free. It's like the taxman doesn't even know they exist.

Now, let me tell you what to avoid: Bars.

I know, I know. They look impressive. They feel good in your hand. But unless you're buying serious weight - we're talking kilos here - stay away from bars.

Why? Because they're not legal tender. And in the UK, that means they don't get the CGT exemption.

So when you come to sell that shiny bar you paid a premium for, you'll be handing a chunk of your profits straight to HMRC. Not exactly the smartest move, is it?

That's why I stack Britannias and Sovereigns. They're recognised worldwide, easy to sell, and best of all, the taxman can't get his grubby mitts on them.

How to buy gold without getting ripped off

By avoiding the nonsense "rare" coin with the full-page advert in the Daily Mail (hmm... who's paying for that?) you've already protected yourself from the biggest rip-off in the world of gold.

But you can do more, by making sure you're not paying too high a premium.

The beauty of gold is it has a "spot price". You can search "gold spot price GBP" right now, and you get a clear answer. It's an indisputable fact that the entire gold market agrees on.

For Britannias, you should be looking at a premium of about 4-6% over spot. That's fair – it's the dealer's margin that allows them to provide a service and make enough profit to stay in business. Anything more than that, and you're being taken for a mug.

Now, those numismatic coins we've been talking about? Those "special editions" and "rare collectibles"? They're often marked up 30% or more over spot.

That's not a premium, that's highway robbery.

Next up: Buy from trusted sources, not hype-driven dealers.

Here's a shocker for you: The Royal Mint is not your cheapest option.

I know, I know: it sounds so "official". But so does the Royal Mail, and you should see the kicking they give my packages – I don't know what I've done to upset my postie.

But anyway: the point is, a Sovereign is a Sovereign. As long as you're not buying from a scam website that tries to fob you off with a chocolate coin instead, you can shop purely on price and keep the premium as low as possible.

Gold is simple – don't make it hard

Numismatic coins are great... for making dealers rich. For you? They're about as useful as a chocolate teapot. Stick to the basics. Buy gold, not gimmicks.

Wealth protection isn't complicated. In fact, it's dead simple: Own something real. Own something liquid. Own gold. Just don't overpay for nonsense.

So:

  • Don't let yourself get suckered by fancy terms or limited editions
  • Don't fall for patriotic appeals or historical significance
  • Stick to Britannias and Sovereigns
  • Buy from reputable dealers who don't try to dazzle you with marketing nonsense
  • And always, always check the premium

Remember why you're buying gold in the first place. It's not to show off. It's not to collect. It's to protect your wealth from a system designed to erode it.

Because here’s the bottom line: Every pound you waste on overpriced 'collectibles' is a pound that’s not working for you. It’s a pound that’s not protecting your future. It’s a pound you’ll never get back.

Gold is about real value. Numismatic coins are about storytelling. If you want a bedtime story, buy a book. If you want real wealth protection, buy bullion.

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